We have seen some major shifts in the mainstream media and publishing over the last couple of years. On a positive side, readers and customers…
As I wrote in Ikon London Magazine in my coverage of Cannes Film Festival: With 53M Instagram followers, singer Rihanna is one of the most desired…
The article is courtesy of Judith E. Pearson, PhD. Writing is an essential business skill. How do you feel about writing a business letter, a…
Wondering how understanding Neuromarketing can significantly improve the effectiveness of your marketing communications? According to the Meaningful Brands survey recently released by the agency group Havas…
What I enjoy most about journalism is that – in a nutshell – it is a compressed school of communication and human relations. While some…
Story-telling has always been at the heart of everything, whether you are a novelist or a brand. Lately, we have seen a surge in various…
As it becomes easier to outsource specialists’ services, the demand for PR agencies started growing year to year. With the global PR revenues projected to…
If a person likes your service, they will recommend you to a friend; if they leave dissatisfied, they will tell ten friends. That’s how the old…
Some social media influencers recommend you spend as much time promoting your content as you do writing it. True, spending a lot of time writing…