marketing Archives - Business Coaching Journal https://businesscoachingjournal.com/tag/marketing/ Business coaching and leadership research and resources Fri, 18 Jun 2021 11:21:27 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://i0.wp.com/businesscoachingjournal.com/wp-content/uploads/2017/04/cropped-b-1-1.png?fit=32%2C32&ssl=1 marketing Archives - Business Coaching Journal https://businesscoachingjournal.com/tag/marketing/ 32 32 Review: Influencer Intelligence ‘Megas, Macros, Micros, Nanos’ Virtual Event ⭑⭑⭑ https://businesscoachingjournal.com/review-influencer-intelligence-influencer-marketing-virtual-event/ Fri, 18 Jun 2021 09:37:15 +0000 https://businesscoachingjournal.com/?p=1674 ⭑⭑⭑☆☆ For those who are not aware, Influencer Intelligence is an Influencer Marketing Platform previously known as Celebrity Intelligence. Having swapped the title a few years ago, Influencer Intelligence zooms in on Influencer Marketing. In their own words: “Combining a data-driven influencer marketing platform with specialist and expert consultancy services, our end-to-end influencer marketing solution […]

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]]> Dear Entrepreneurs: Please Don’t Write a Book—We’re Begging You https://businesscoachingjournal.com/dear-entrepreneurs-please-dont-write-a-book-were-begging-you/ Tue, 17 Oct 2017 14:30:29 +0000 http://businesscoachingjournal.com/?p=771 There has been no worse piece of advice out there recently than: If you’re an entrepreneur, write a book The article by Ryan Holiday has originally appeared in Observer.com There has been no worse piece of advice out there recently than: If you’re an entrepreneur, write a book. Not only has this little pitch sucked […]

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]]> Influencer Marketing: Demographics Analytics Hold The Answer https://businesscoachingjournal.com/influencer-marketing-rihannaxchopard-or-kendaljennerxadidas-their-accounts-demographics-analysis-might-hold-the-answer/ Sat, 03 Jun 2017 14:59:42 +0000 http://businesscoachingjournal.com/?p=695 As I wrote in Ikon London Magazine in my coverage of Cannes Film Festival: With 53M Instagram followers, singer Rihanna is one of the most desired ‘influencers’ to collaborate with. And while the star is not actively posting the promoted content on her social media, she is actively promoting the brands she collaborates with. This year, […]

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]]> Understanding Neuromarketing For Profits’ Sake https://businesscoachingjournal.com/understanding-neuromarketing-for-profits-sake/ Wed, 15 Feb 2017 14:03:05 +0000 http://businesscoachingjournal.com/?p=427 Wondering how understanding Neuromarketing can significantly improve the effectiveness of your marketing communications? According to the Meaningful Brands survey recently released by the agency group Havas and reported by The Drum, 60% of the world’s brands create “content” that is absolutely useless… I other words, 60% of content management budgets are spent to create something of no value. […]

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]]> The Future of Media in 2017 Report Rundown https://businesscoachingjournal.com/the-future-of-media-in-2017-report-rundown/ https://businesscoachingjournal.com/the-future-of-media-in-2017-report-rundown/#comments Fri, 20 Jan 2017 09:52:35 +0000 http://businesscoachingjournal.com/?p=294 The speed of change in the media industry is mindboggling, with today’s trends becoming yesterday’s news faster than you can blink. Not willing to look for answers in a crystal ball, media and news platforms similar to the MediaBriefing.com and Reuters.com are known to produce annual reports based on the insights and forecast of industry professionals, […]

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]]> https://businesscoachingjournal.com/the-future-of-media-in-2017-report-rundown/feed/ 2 Need to Rescue Your Online Reputation? Here is What You Can Do https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/ https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/#comments Sun, 15 Jan 2017 13:55:27 +0000 http://businesscoachingjournal.com/?p=256 If a person likes your service, they will recommend you to a friend; if they leave dissatisfied, they will tell ten friends. That’s how the old saying goes, but that is no longer the case. With the increase in social media popularity, the number of people who can potentially learn about your bad reputation can count in […]

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