Marketing Archives - Business Coaching Journal https://businesscoachingjournal.com/category/marketing/ Business coaching and leadership research and resources Fri, 18 Jun 2021 11:21:27 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://i0.wp.com/businesscoachingjournal.com/wp-content/uploads/2017/04/cropped-b-1-1.png?fit=32%2C32&ssl=1 Marketing Archives - Business Coaching Journal https://businesscoachingjournal.com/category/marketing/ 32 32 Review: Influencer Intelligence ‘Megas, Macros, Micros, Nanos’ Virtual Event ⭑⭑⭑ https://businesscoachingjournal.com/review-influencer-intelligence-influencer-marketing-virtual-event/ Fri, 18 Jun 2021 09:37:15 +0000 https://businesscoachingjournal.com/?p=1674 ⭑⭑⭑☆☆ For those who are not aware, Influencer Intelligence is an Influencer Marketing Platform previously known as Celebrity Intelligence. Having swapped the title a few years ago, Influencer Intelligence zooms in on Influencer Marketing. In their own words: “Combining a data-driven influencer marketing platform with specialist and expert consultancy services, our end-to-end influencer marketing solution […]

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]]> Making It In Media And Publishing Business Like A Seasoned Publisher https://businesscoachingjournal.com/media-publishing-business-secrets/ https://businesscoachingjournal.com/media-publishing-business-secrets/#comments Mon, 02 Apr 2018 15:36:42 +0000 http://businesscoachingjournal.com/?p=797 We have seen some major shifts in the mainstream media and publishing over the last couple of years. On a positive side, readers and customers have a larger number of outlets and news channels than ever to choose from, with a lot of niche publications managing to attract large readerships. On the flip side, the […]

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]]> https://businesscoachingjournal.com/media-publishing-business-secrets/feed/ 1 Influencer Marketing: Demographics Analytics Hold The Answer https://businesscoachingjournal.com/influencer-marketing-rihannaxchopard-or-kendaljennerxadidas-their-accounts-demographics-analysis-might-hold-the-answer/ Sat, 03 Jun 2017 14:59:42 +0000 http://businesscoachingjournal.com/?p=695 As I wrote in Ikon London Magazine in my coverage of Cannes Film Festival: With 53M Instagram followers, singer Rihanna is one of the most desired ‘influencers’ to collaborate with. And while the star is not actively posting the promoted content on her social media, she is actively promoting the brands she collaborates with. This year, […]

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]]> Writing Tips: Put Power Behind Your Writing! https://businesscoachingjournal.com/put-power-behind-your-writing/ https://businesscoachingjournal.com/put-power-behind-your-writing/#comments Mon, 01 May 2017 18:34:58 +0000 http://businesscoachingjournal.com/?p=608 The article is courtesy of Judith E. Pearson, PhD. Writing is an essential business skill. How do you feel about writing a business letter, a report, a marketing piece, your blog, website content, a proposal, a training manual, a speech, or a contract? Does writing intimidate you? Do you have trouble getting started? If so, […]

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]]> https://businesscoachingjournal.com/put-power-behind-your-writing/feed/ 1 Understanding Neuromarketing For Profits’ Sake https://businesscoachingjournal.com/understanding-neuromarketing-for-profits-sake/ Wed, 15 Feb 2017 14:03:05 +0000 http://businesscoachingjournal.com/?p=427 Wondering how understanding Neuromarketing can significantly improve the effectiveness of your marketing communications? According to the Meaningful Brands survey recently released by the agency group Havas and reported by The Drum, 60% of the world’s brands create “content” that is absolutely useless… I other words, 60% of content management budgets are spent to create something of no value. […]

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]]> From Rags to Riches with Killer Elevator Pitch https://businesscoachingjournal.com/from-rags-to-riches-with-killer-elevator-pitch/ https://businesscoachingjournal.com/from-rags-to-riches-with-killer-elevator-pitch/#comments Sun, 05 Feb 2017 21:00:21 +0000 http://businesscoachingjournal.com/?p=376 What I enjoy most about journalism is that – in a nutshell – it is a compressed school of communication and human relations. While some people are left uncomfortable from the word ‘socialising’, I feel privileged to have attended at least two hundred social and show business events last year alone. Socialising and air kisses […]

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]]> https://businesscoachingjournal.com/from-rags-to-riches-with-killer-elevator-pitch/feed/ 1 Content Management Is Just a Fancy Word For Story-Telling https://businesscoachingjournal.com/content-management-is-just-a-fancy-word-for-story-telling/ Wed, 25 Jan 2017 10:22:21 +0000 http://businesscoachingjournal.com/?p=352 Story-telling has always been at the heart of everything, whether you are a novelist or a brand. Lately, we have seen a surge in various social platforms with different ways to tell the story – from Twitter with very limited space to visual story telling on Instagram, to blogs platforms like Fabecook or Medium. If […]

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]]> 5 Gravely PR Mistakes Clients Know Nothing About https://businesscoachingjournal.com/5-gravely-pr-mistakes-clients-know-nothing-about-as-told-by-journalists/ Thu, 19 Jan 2017 10:29:43 +0000 http://businesscoachingjournal.com/?p=278 As it becomes easier to outsource specialists’ services, the demand for PR agencies started growing year to year. With the global PR revenues projected to reach $20bn by 2020, the pressure to meet lofty profits targets is also growing. To facilitate that, major PR companies are looking out for new recruits and acquisitions. High demands […]

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]]> Need to Rescue Your Online Reputation? Here is What You Can Do https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/ https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/#comments Sun, 15 Jan 2017 13:55:27 +0000 http://businesscoachingjournal.com/?p=256 If a person likes your service, they will recommend you to a friend; if they leave dissatisfied, they will tell ten friends. That’s how the old saying goes, but that is no longer the case. With the increase in social media popularity, the number of people who can potentially learn about your bad reputation can count in […]

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]]> https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/feed/ 1 5 Top Tips To Promote Your Content Online https://businesscoachingjournal.com/5-top-tips-to-promote-your-content-online/ Tue, 20 Dec 2016 14:35:54 +0000 http://businesscoachingjournal.com/?p=116 Some social media influencers recommend you spend as much time promoting your content as you do writing it. True, spending a lot of time writing articles that no one will ever read is not what every entrepreneur wants. There is no magic wand to gain instant exposure – apart from purchased reposts that don’t add […]

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