Branding and Personal Branding Archives | Business Coaching Journal https://businesscoachingjournal.com/category/marketing/branding/ Business coaching and leadership research and resources Mon, 07 Jun 2021 20:25:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://i0.wp.com/businesscoachingjournal.com/wp-content/uploads/2017/04/cropped-b-1-1.png?fit=32%2C32&ssl=1 Branding and Personal Branding Archives | Business Coaching Journal https://businesscoachingjournal.com/category/marketing/branding/ 32 32 Influencer Marketing: Demographics Analytics Hold The Answer https://businesscoachingjournal.com/influencer-marketing-rihannaxchopard-or-kendaljennerxadidas-their-accounts-demographics-analysis-might-hold-the-answer/ Sat, 03 Jun 2017 14:59:42 +0000 http://businesscoachingjournal.com/?p=695 As I wrote in Ikon London Magazine in my coverage of Cannes Film Festival: With 53M Instagram followers, singer Rihanna is one of the most desired ‘influencers’ to collaborate with. And while the star is not actively posting the promoted content on her social media, she is actively promoting the brands she collaborates with. This year, […]

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]]> From Rags to Riches with Killer Elevator Pitch https://businesscoachingjournal.com/from-rags-to-riches-with-killer-elevator-pitch/ https://businesscoachingjournal.com/from-rags-to-riches-with-killer-elevator-pitch/#comments Sun, 05 Feb 2017 21:00:21 +0000 http://businesscoachingjournal.com/?p=376 What I enjoy most about journalism is that – in a nutshell – it is a compressed school of communication and human relations. While some people are left uncomfortable from the word ‘socialising’, I feel privileged to have attended at least two hundred social and show business events last year alone. Socialising and air kisses […]

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]]> https://businesscoachingjournal.com/from-rags-to-riches-with-killer-elevator-pitch/feed/ 1 5 Gravely PR Mistakes Clients Know Nothing About https://businesscoachingjournal.com/5-gravely-pr-mistakes-clients-know-nothing-about-as-told-by-journalists/ Thu, 19 Jan 2017 10:29:43 +0000 http://businesscoachingjournal.com/?p=278 As it becomes easier to outsource specialists’ services, the demand for PR agencies started growing year to year. With the global PR revenues projected to reach $20bn by 2020, the pressure to meet lofty profits targets is also growing. To facilitate that, major PR companies are looking out for new recruits and acquisitions. High demands […]

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]]> Need to Rescue Your Online Reputation? Here is What You Can Do https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/ https://businesscoachingjournal.com/need-to-rescue-your-online-reputation-here-is-what-you-can-do/#comments Sun, 15 Jan 2017 13:55:27 +0000 http://businesscoachingjournal.com/?p=256 If a person likes your service, they will recommend you to a friend; if they leave dissatisfied, they will tell ten friends. That’s how the old saying goes, but that is no longer the case. With the increase in social media popularity, the number of people who can potentially learn about your bad reputation can count in […]

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