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Branding

Influencer Marketing: Demographics Analytics Hold The Answer

03/06/2017 0

As I wrote in Ikon London Magazine in my coverage of Cannes Film Festival: With 53M Instagram followers, singer Rihanna is one of the most desired…

Communication Skills

Tony Robbins’ 4-Minute Mile: Meaningful Metaphor or Unfounded Fiction?

22/04/2018 0

Sometimes an analogy brings the point home better than anything else. Motivational speakers and charismatic leaders use metaphors and allegories to convey the message, provide…

Marketing

Making It In Media And Publishing Business

02/04/2018 2

We have seen some major shifts in the mainstream media and publishing over the last couple of years. On a positive side, readers and customers…

Dear Entrepreneurs: Please Don’t Write a Book—We’re Begging You

17/10/2017 0

There has been no worse piece of advice out there recently than: If you’re an entrepreneur, write a book The article by Ryan Holiday has…

The Top 5 Mistakes Nonprofits Make When Attempting to Engage Celebrities

16/10/2017 0

The Olympics have long come to an end and America has a whole new set of heroes and celebrities with newfound fame and glory. As…

Influencer Marketing: Demographics Analytics Hold The Answer

03/06/2017 0

As I wrote in Ikon London Magazine in my coverage of Cannes Film Festival: With 53M Instagram followers, singer Rihanna is one of the most desired…

Personal Development

What to Kick Procrastination? Read On

17/01/2019 0

Becoming more productive is not a question of working more, but of being smart about allocating your time. That often implies having less on your…